Improving senior tourism in the Mar Menor: an entrepreneurial viewpoint

The senior tourism segment has acquired vital importance in the tourism industry and is characterized by longer stays, less seasonality and greater spending than other segments. There are, therefore, unexploited business opportunities with this kind of visitor. The purpose of this paper is to identify the link between the business opportunities within the framework of senior tourism and several factors linked to the hotel and catering and services industry. This research focuses on the Region of Murcia on the Spanish Mediterranean coast and analyses the factors that affect greater entrepreneurship level in this region. The results confirm that the environment, social and commercial networks and sustainability have significant effects on the recognition of opportunities.

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Teruel-Sanchez R. Briones Peñalver A.J. Bernal-Conesa J.A. y Nieves-Nieto C. Improving senior tourism in the Mar Menor: an entrepreneurial viewpoint. Taylor & Francis, 2021. https://doi.org/10.1080/13032917.2021.1999760

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Retrieved: 06 Nov 2025 01:43:55
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Resource type Article
Date of creation 2024-11-05
Date of last revision 2024-11-05
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Metadata identifier 34f1ba9c-9ca0-52e7-bc5e-3c59d0606c7f
Metadata language Spanish
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High-value dataset category Earth observation and environment
ISO 19115 topic category biota
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Name of the dataset creator Teruel-Sanchez, R., Briones Peñalver, A.J., Bernal-Conesa, J.A. y Nieves-Nieto, C.
Name of the dataset editor Taylor & Francis
Other identifier DOI: 10.1080/13032917.2021.1999760
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